Your brand is the perception people have about you. It’s what they think about you. We can’t control other people thoughts. But we can influence them. How you present yourself in real life and online influence people opinion about you as a brand.

Your brand comes from within yourself. First you need to know how you want to be perceived, it is a first step in creating a brand called You. Remember what Brian Tracy says?

You Become What You Think About Most of the Time.

Ps. I talked with Kevin yesterday about the personal branding, this converasion was my inspiration to write about it here. Thanks for the great talk, Kevin.