Cheat Sheet for Personal Branding

• 1 comment

Enrico Bisetto frоm Sestyle hаѕ put tоgеthеr thіѕ cool infographic аbоut personal branding. A strong personal brand thаt соmеѕ tоgеthеr seamlessly wіth а business hаѕ thе power tо turn customers' perception іntо profits. Thіѕ іѕ mоѕt important fоr entrepreneurs whо оftеn start businesses wіth nоthіng mоrе thаn аn idea аnd а firm handshake but аlѕо fоr CEO’s аnd managers. Enjoy thіѕ cheat sheat!

How to Leverage a Career by Writing a Book -Interview with Jo Parfitt

 

 

Jo Parfitt is the author of 28 books including Write Your Life Stories, Definite Articles and Release the Book Within. The latter book is about the writing process, self publishing, pitching to publishers and more as Jo shares over two decades of hard won experience with you. She has run Summertime Publishing since 1997 and runs www.expatbookshop.com and www.joparfitt.com where she helps writers to create and publish books, blogs and articles.

How to write a book that will leverage a career and create passive income?

I often tell my clients that writing a book is ‘icing on the cake’ and not the ‘cake’ itself. If you write a book it takes considerable time and effort and usually money too, so you need to be sure your book will sell. If you want your book to sell you need to ‘get found’, so your book needs to solve a problem and should, ideally, be related to your business. Producing a book that shows you are the expert in your field will produce you passive income via Amazon sales, ebook sales and direct, ‘back of the room’ sales. So this means that experts, teachers, trainers, speakers and consultants all have the best chance of making money. If you are none of the former then I recommend you write a book for which its target market is where you currently live.

So, you live in Amsterdam, write a book for those who will walk into a local bookshop. If you are a specialist in dog shampooing and know how to reach all the poodle parlours, dog shows, dog owners and pet shops in the world (or your area) then that is great too. You must be ‘in’ your market whether that be physical or virtual.

 

 

Insego's contest for bloggers to start

• Posted by Insego on October 8, 2011 at 7:00pm
• View Blog

Expats have a lot in common, one thing being that they value the personal expat experiences. So we would like to encourage expat bloggers to share the blog with Insego members.

If you are a blogger, please share the knowledge you have about topics you feel would be helpful to other expats.

In addition, sharing your expat blog on Insego will help draw more traffic to your blog, and the feedback you receive from like-minded readers could also be of a benefit to you.

To help you kick-start your expat blog as an addition to Insego, we would like to introduce to you a contest for all of our bloggers.  For those who score in the top 3 each month, which is determined by how often a new blog post on Insego receives views and comments during one month, these 3 winners will be awarded a prize.  Blog posts must be posted on or after the 1st of every month to Insego in order to be in the contest.  Winners will be announced on Insego at the end of every month and awarded as follows:

1st place -
€50 VVV gift certificate or Amazon.com gift certificate

2nd place -

€25 VVV gift certificate Amazon.com gift certificate

3rd place -
€15 VVV gift certificate Amazon.com gift certificate

You can check how your blog is performing on the leaderboard page here: http://insego.com/leaderboards

This contest starts 10.10.11 and ends 30.03.12

 

About Gift certificates from the VVV:
 They can be used at participating stores, restaurants and cinemas, including Praxis, De Bijenkorf and Free Record Shop.  For more information about the VVV gift certificates, visit http://www.vvvcadeaubon.nl/

 

If you have questions about this contest  please contact Kate Maholo-Janssen here or at insegonetwork@gmail.com

September 24, 2011

Which news aggregator is right for me?

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My favorite is Zite, but I love Pulse and Flipboard too.

How Google is affecting our memory: infographic