Posterous theme by Cory Watilo
Bea Stanford

Bea Stanford-Branding & Strategy

I'm the web strategist in Astanford-Online Branding Founder of Insego Insego. I love what I do, although sometimes I like to forget all of it and just read a good book.

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Filed under: blogging

10 Tips for Corporate Blogging

In a world where small businesses with corporate blogs receive 55 percent more traffic than small businesses that don’t blog, companies should be taking note on how to improve their blogs, attract more readers and get more results.
1. Establish a Content Theme and Editorial Guidelines
2. Choose a Blogging Team and Process
3. Humanize Your Company
4. Avoid PR and Marketing
5. Welcome Criticism
6. Outline a Comment Policy
7. Get Social
8. Promote Your Blog
9. Monitor Mentions and Feedback
10. Track Everything
via mashable.com

 

Blogging Anonymously pro and cons

I found today on the web a great blog about anonymous blogging, Treacle points out  3 ways of doing it:

1. Full-on anonymity

2. Semi-anonymity

3. “Secret identity” anonymity

Apparently some bloggers will use many advanced tricks  to be untraceable, using Tor is one of them. Tor is  is free software and an open network that enable internet anonymity. You can download it here: http://www.torproject.org/

Top reasons for blogging without revealing your own name:

1. Privacy & Safety- separation between your blogging life and your personal/professional life

2. Honesty-Anonymous blogging allows some people to be more than honest 

3. Personality & Character—Writing under a different name allows you to express different aspects of your personality

I like especially the last reason. When you choose to blog without revealing your real life identity, finding a smart nickname is the important part of your blog branding. 

You can read the great article Anonymous Blogging 101: a Quick and Dirty Primer here

As much as I understand these reasons I think anonymous blogging is a missing opportunity for building your own personal brand. Your personal brand is the best gift you can give yourself, it will help you to get a better job, well paid projects or a date your were dreaming of. Choose wisely.

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