Peugeot teamed up with Toy Story 3 for creating the image of a Peugeot 5008 as a family car. Peugeot uses cross promotion technique for this purpose. Internationally adored heroes of Toy Story: Woody and "Buzz L'éclair are now also stars in a commercial, helping Peugeot to create emotional connection between potential customers-parents and promoted brand: Peugeot 5008.

Toy Story 3 opens throughout Europe in the last two weeks of June, the campaign is rolling out in 18 European countries. 

Toy Story 3 lost nothing from its charm and is every bit as amusing and delightful as its earlier parts. Cross promotion is about linking reputations, so will Woody and "Buzz L'éclair help Peugeot 5008 create an image as a family car? I would say so.