I'm the web strategist in Astanford-Online Branding Founder of Insego Insego. I love what I do, although sometimes I like to forget all of it and just read a good book.
LinkedIn is the most popular social website between executives but still many executives are hesitant about using social media because they can't control it. Well, that's a time when companies and their executives need accept that not everything is controllable:)
Flipboard builds you a personal newspaper by grabbing content from your social networks. Your friends’ updates from Facebook, tweets from your favorite Twitter users, everything is there. Flipping to more content is done by swiping to a new page, and to read an article, just tap it. If it is a long article, you can either Instapaper it, or tap to read it on the web. Flipboard is free, and in the App Store right now.
In a world where small businesses with corporate blogs receive 55 percent more traffic than small businesses that don’t blog, companies should be taking note on how to improve their blogs, attract more readers and get more results.
1. Establish a Content Theme and Editorial Guidelines
2. Choose a Blogging Team and Process
3. Humanize Your Company
4. Avoid PR and Marketing
5. Welcome Criticism
6. Outline a Comment Policy
7. Get Social
8. Promote Your Blog
9. Monitor Mentions and Feedback
10. Track Everything
Today I found a very interesting infographic about possible branding activities in Social Media which is pretty accurate. No wonder, it is based on Forrester Research. Infographics are a new trend that we will see more and more often. Uniqueness of infographics comes from the fact that they able to capture lots of data and info in one image. This is a very powerful way of visualization.
by serge.esteves on Flickr
